Fully integrated seafood company WestCoast Group today launched its e-commerce portal in order to be the largest player in seafood e-commerce space.
Initially, the company aims to be the largest player in seafood e-commerce space by delivering quality seafood to customers living anywhere in Mumbai and will expand its e-commerce service to other metros like Delhi, Bengaluru and Chennai, the company said in a release issued here.
Cambay Tiger is a selling seafood brand and flagship brand of the WestCoast Group.
"The quality in customer delivery of seafood in Mumbai is going to witness a sea-change with Cambaytiger.Com. In a first of its kind in the country, customers will be able to order straight from our farms to their homes, giving them a true farm-to-fork experience with guaranteed traceability," WestCoast Fine Foods (India) Director Shivam Gupta said.
Cambaytiger.Com will deliver live, raw, ready-to-cook and frozen seafood.
Live seafood will initially include Tilapia and mud crabs. Raw would include crustaceans, including prawns, exotic fish such as Atlantic salmon (flown all the way from Norway), fresh water fish such as catla, tilapia and hilsa and sea water fish such as Indian salmon, seer, (Surmai), Chinese pomfret and silver pomfret, said the release.
The ready-to-cook seafood will include marinated tilapia, prawns, pomfret, salmon and surmai. Cambaytiger.Com will also serve frozen veg snacks of Frish and Kawan brands, it added.
In India, Cambay Tiger products have its presence over 1,000 stores in over 50 cities, including leading retail outlets.
WestCoast group is in the business of shrimp hatcheries, shrimp farms, fish farms, processing and freezing of seafood and exports.
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