Beauty comes at a price! The average woman in the UK shells out over 18,000 pounds in her lifetime to keep her face glowing, according to a new study.
The study showed women will spend an average of 9,525.91 pounds buying make-up and 8,523.97 pounds on removal products.
Women spend most on moisturisers, closely followed by foundation but face wipes are the most commonly brought item, with women buying, on average, five packs a year.
More From This Section
"18,000 pounds sounds like a lot of money, but actually over the course of almost 65 years we're sure most women will agree that this is money well spent," said Sarah Sharp, Superdrug's head of cosmetics, fragrance and accessories.
"This isn't about spending hundreds of pounds on designer creams, it's the day to day products that we all use to avoid bad skin, spots, blemishes and dark circles beneath your eyes," Sharp said.
In fact, the lifetime figure would be higher if women bought branded goods. Instead, 73 per cent of the respondents said they opted for retailers' own brand products above more expensive designer brands.