Japanese two-wheeler maker Yamaha today launched an all new range of its three scooter models, Alpha, Ray and Ray Z priced between Rs 47,805 and Rs 49,939, (ex-showroom Delhi).
All three models would have 'Blue Core' engine concept, which are more fuel efficient and environment friendly as it increases combustion efficiency, Yamaha Motor India said in a statement.
Commenting on the launch, Yamaha Motor India Vice President Roy Kurian said: "We are looking to place ourselves as a mass-market leader in India and scooters is certainly are main focus to be able to achieve this. Yamaha sees scooters contributing over 50 percent of its sales in the future."
Spelling out the company's targets, he said: "We are eyeing around 10 per cent share in the fast growing scooter market in India this year riding on our three scooter offerings. Currently, we have over 5 per cent market share in the scooter segment, which is pegged at around 3 lakh units per month".
The success of the new range is essential for Yamaha to catch the target, Kurian said.
The new range would also be available in new color schemes and graphics, the statement added.
