Private sector lender Yes Bank today rolled out an awareness campaign on rhino conservation in association with Assam Government.
Launching the campaign, Assam Chief Minister Tarun Gogoi said, "One horned rhino is recognised as an institution of pride for the country and it is imperative to forge effective relationships between local communities and government organisations to achieve the desired results."
"The Government of Assam is happy and appreciates that Yes Bank is partnering with us as a knowledge partner for the campaign," he said.
The campaign 'YES to Save Our Pride - The One Horned Rhino', under the CSR initiative 'Yes Community' of the bank, has been initiated to acknowledge, reward and encourage local communities towards the conservation of the rhino population, the company said in a statement.
Speaking on the occasion, Yes Bank Managing Director and CEO Rana Kapoor said, "In addition to support the government in this initiative, we at Yes Bank are independently conducting a series of workshops and awareness programmes with school children, corporate and local communities on the importance of this vulnerable species.
