YES Bank is the latest addition to Indian Premier League's list of partners, which includes the likes of Pepsi and Vodafone.
Commenting on the development, Rana Kapoor, Founder, Managing Director & CEO, YES Bank said: "We are confident that YES Bank's association with IPL for 5 years will facilitate our brand recognition, and further propel our pan India Retail Banking franchise."
IPL chairman Rajeev Shukla welcomed the bank on board, saying, "Our relationship will only get stronger in the weeks and months to come, and we shall together ensure that we deliver a stupendous tournament.
