Yonex India are expected to get their manufacture of badminton racquets operational later this year in the light of the success of Indian players.
In the wake of badminton's popularity within the nation, an increase in the demand for badminton equipments is expected.
To meet this growing demand, Yonex has decided to manufacture racquets directly in India, especially tailored to the needs of the Indian market.
By starting a subsidiary in India, Yonex will have full control over quality control. Under the banner of "Made by Yonex," the company will deliver high-quality racquets that will satisfy the needs of local users, and in turn work towards increasing the popularity of the sport in India.
The new factory has been established in the city of Bengaluru. The city was chosen for its year-long climate of warm and gentle weather, which is perfectly suited for the manufacture of badminton racquets.
The local employees are excited to start work, and under the direction of Yonex with its years of manufacturing experience, the company wants to make a big splash in the local market and exceed customer expectations.
Yonex will kick off production with the launch of a brand new made-in-India racquet. It has been made with the signature Yonex ISOMETRIC frame shape and built to be extra durable. Going forward, the company plans to produce more high-value products for the local market.
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