Internet-based TV streaming service provider YuppTV has partnered with South India-based television network Sun Network to offer regional entertainment content to its users.
YuppTV will launch 10 channels in four languages -- Telugu, Malayalam, Tamil and Kannada -- in the Middle East and North Africa (MENA), the company said in a statement today.
Sun Network channels like Surya and Kiran (Malayalam), Sun TV, KTV, Sun Music, Adithya TV (Tamil), Gemini TV, Gemini Movies and Gemini Comedy (Telugu) and Udaya TV (Kannada) will be made available for YuppTV's MENA viewers.
"As the leading digital entertainment provider for expats from the South Asian community, we pride ourselves on making the latest content available to our users across the world.
"By entering into partnership with Sun Network, one of the largest TV networks in South India, we will curate even more regional entertainment options to add to our already impressive library," YuppTV Founder and Chief Executive Officer Uday Reddy said.
The move will increase YuppTV's offerings, which boasts of over 25,000 hours of video content.
"The partnership with YuppTV is yet another initiative in line with our strategy to improve Sun TV's presence on digital networks and beef up distribution through a variety of OTT platforms worldwide," Sun TV Network President Mahesh Kumar said.
