Zensar Technologies has acquired Foolproof Ltd along with its two wholly-owned subsidiaries in the UK and one unit in Singapore for an undisclosed amount.
The acquisition will add 100 consultants and strengthen Zensar's digital capabilities, the company said in a release.
"Under the terms of the agreement, Foolproof will now be a wholly-owned subsidiary of Zensar Technologies (UK) Ltd. The deal will be financed by internal accruals, and will be EPS positive for the company," Zensar said.
Headquartered in London, Foolproof is one of Europe's leading experience design agencies and has offices in Norwich and Singapore.
Founded in 2002, the company helps global brands design digital products and services for customers and counts many Global500 firms amongst its clients.
"Foolproof's market leadership in experience design and the strong management team at its helm, are strategic to Zensar's plan to increase market share in this increasingly pertinent space," Chairman of RPG Enterprises and Zensar Harsh Goenka said.
Investing in experience design will go a long way in earning clients' interest, business and most of all their loyalty, Zensar Chief Executive Officer and MD Sandeep Kishore said.
"This acquisition fortifies Zensar's digital offerings and furthers the company's ability to work with CMOs and CDOs to improve outcomes for their customers, and to drive innovation through design. It helps sharpen our focus on delivering Return on Digital TM to our clients," he added.
Foolproof will operate under its own brand name, and will continue to be managed by founders Peter Ballard and Tom Wood. Its management team and all their associates based in London, Norwich and Singapore will become a part of Zensar's Global Digital Services organisation.
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