NEW DELHI (Reuters) - Loss-making budget airline AirAsia India said on Thursday it had appointed a new chief executive officer as part of a management shake-up, as the carrier seeks to boost its small market share and turn a profit in a fiercely competitive aviation market.
The airline, part-owned by Malaysian carrier AirAsia Bhd
Abrol was most recently the CEO of a financial products start-up and spent 19 years at American Express, AirAsia India said.
The airline, which has struggled to make money since it launched in mid-2014, also announced the appointment of former Air France KLM
The carrier competes with IndiGo, SpiceJet and GoAir in India's fast-growing air travel market, operating six aircraft covering 12 routes. Its market share stood at 2.3 percent in January, official data shows, ranking it sixth among India's airlines.
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Last year it put domestic growth plans on hold as it waited for a government ruling on whether to change a measure regulating overseas flights.
(Reporting by Tommy Wilkes; Editing by Kenneth Maxwell)