By Clara Denina and Jan Harvey
LONDON (Reuters) - Gold fell below $1,500 per ounce on Friday, a drop of more than 20 percent from its record 2011 highs, putting it in bear market territory for the first time since last May.
Gold hit a low of $1,493.35. The metal was heading for a 4.9 percent decline this week, its third such drop in a row and the biggest since December 2011. It was down some 22 percent below the record peak hit in September 2011 at $1,920.30.
An unexpected contraction in U.S. retail sales, which hurt stocks and supported the dollar on Friday, added to pressures building in the course of the week from several factors, including a draft plan for Cyprus to sell bullion and outflows from exchange-traded gold funds.
U.S. gold futures also hit their lowest since July 2011, with gold for June delivery falling to as low as $1,491.40 an ounce before recovering to $1,503.80, down 3.9 percent.
"The scale of the decline has been absolutely breathtaking. We tried to rally and that just didn't get anywhere ... there hasn't been any downside support, it's like a knife through butter," Societe Generale analyst Robin Bhar said.
Precious metals sold off across the board, with silver dropping the most, down 4.5 percent. Other commodities also came under pressure, with Brent crude oil hitting an eight-month low.
The U.S. retails sales data also pushed stock markets lower, with European shares down 1 percent and Wall Street stocks also falling. The dollar rose, meanwhile, by 0.1 percent against the euro.
"We've broken the key support level (around $1,535-$1,5340 per ounce). That's 20 percent below the $1,923 Comex all-time peak, so we're now into a bear market," Bhar said.
A European Commission assessment of what Cyprus needs to do as part of its European Union/International Monetary Fund bailout earlier this week showed it was set to sell gold reserves to raise around 400 million euros.
While Cyprus' gold sale in itself is small, heavily indebted euro zone nations such as Italy and Portugal could also find themselves under increasing pressure to put their bullion reserves to work.
"If Cyprus can break the gold market, then (there are) many reasons to be worried, with Slovenia, Hungary, Portugal, Spain and Italy in line," Milko Markov, an investment analyst at S.K. Hart Management, said.
"It is a make-or-break moment for gold ... if the market can't handle the reallocation and Cyprus, then there is really a need for a bear market."
GRAPHIC-2013 asset returns: http://link.reuters.com/dub25t
GRAPHIC-2013 commod returns: http://link.reuters.com/reb25t
GRAPHIC-Gold across currencies: http://r.reuters.com/wun62s
GRAPHIC-Gold/silver ratio: http://r.reuters.com/xyx52s
Graphic on gold reserves: http://link.reuters.com/ruq37t
LONG-TERM TREND SUPPORT BREACHED
Gold's losses accelerated sharply after it fell through key support at $1,521 an ounce, its December 2011 low. That formed the base of the broad sideways trend channel it has held within since its drop from record highs in September 2011.
A fall below this key area of support could signal further losses are on the way, according to analysts who study past price patterns for clues on the future direction of trade.
Commerzbank said in a weekly technicals report that a break through this level was "medium-term bearish" and could lead to the 200-week moving average at $1,434.15 being eyed.
Wary investors continued to cut exposure to gold, with total holdings at the world's major bullion gold-backed exchange-traded-funds (ETFs) falling to their lowest since early 2012.
Holdings of the largest fund, New York's SPDR Gold Trust fell a further 2.1 tonnes, or 67,710 ounces on Thursday, after a 17-tonne outflow on Wednesday.
"Investors are still cautious, and you see that looking at the continued ETFs outflows," Standard Chartered analyst Daniel Smith said.
Financial market watchers are awaiting the outcome of a two-day meeting in Dublin beginning on Friday. Euro zone finance ministers there said the necessary elements are now in place to launch national procedures to endorse a 10 billion euro bailout fund loan for Cyprus.
Silver was down 4.5 percent at $26.35 an ounce. Spot palladium was down 2.6 percent at $709.22, while spot platinum was down 2.5 percent at $1,493.24 an ounce.
(Editing by Veronica Brown, Jane Baird and; Phil Berelowitz)
