(Reuters) - The New York Times Co signed up thousands of digital subscribers in the third quarter, helping the newspaper publisher top Wall Street profit forecasts and driving its shares 12.5 percent higher on Thursday.
Paid digital-only subscriptions reached about 3.1 million at the end of the quarter ended September, a net increase of 203,000 compared with the end of the previous quarter.
Digital advertising revenue jumped about 17 percent to $57.8 million, while print advertising revenue continued to decline.
The Times has been bolstering its digital service, particularly on mobile devices, by offering deep discounts and through aggressive marketing.
Net income, however, fell 22.7 percent to $25 million, as total expenses climbed 8.4 percent.
Excluding one-time items, the Times earned 15 cents per share from continuing operations, while total revenue rose 8.2 percent to $417.3 million.
Analysts on average had expected earnings of 11 cents per share and $408.5 million in revenue, according to Refinitiv data.
(Reporting by Vibhuti Sharma in Bengaluru; Editing by Sai Sachin Ravikumar)
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