By Rodrigo Campos
NEW YORK (Reuters) - U.S. stocks were set to open little changed on Friday, holding near record highs, supported by results from companies such as Amazon, Microsoft and UPS.
The S&P 500 ended Thursday just 0.15 percent away from its record close, in a 23-percent rally so far this year supported by Federal Reserve stimulus and low interest rates.
Expectations that the Fed will continue its $85 billion a month bond-purchase program will likely provide a floor for stock prices into 2014.
"The market has focused on good news stories, be it revenue or earnings, so there will be a positive impact from Microsoft and Amazon," said Rick Meckler, president of investment firm LibertyView Capital Management in Jersey City, New Jersey.
"The backdrop is the lack of competition to equities from fixed income and this extended period of low interest rates," he said. "Investors feel they have no alternative but to be in equities."
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Meckler said there was a lack of critical view on data and even on companies with stocks at lofty valuations, including Netflix
"There is not a lot of doubt globally there is a recovery; the real question is 'has the rise in the market discounted that recovery fully?'"
S&P 500 futures fell 1 point and were slightly below fair value, a formula that evaluates pricing by taking into account interest rates, dividends and time to expiration on the contract. Dow Jones industrial average futures lost 7 points and Nasdaq 100 futures added 7 points.
United Parcel Service
Amazon
Microsoft Corp
Zynga
Dow component DuPont
New orders for long-lasting U.S. manufactured goods outside of transportation equipment fell in September, possibly due to uncertainty over government spending, while a surge in aircraft orders helped boost the headline durable goods number by 3.7 percent last month, more than expected.
Data due later in the day include October consumer sentiment at 9:55 a.m. (1355 GMT), and wholesale inventories for August at 10:00 a.m. (1400 GMT).
(Editing by Bernadette Baum)