Co-working spaces can help MSMEs grow business

Two-thirds of the micro, small and medium enterprises (MSMEs) rated by CRISIL operate from non-metros and smaller cities/towns such as Guntur, Gulbarga, Guna and Guwahati — this, despite the fact that three-fourths of their key clients are headquartered in metro and Tier-I cities. The primary reason why these MSMEs lack a presence in big cities is the cost involved — real estate, overheads, and so on.

In this context, CRISIL believes co-working spaces are a flexible and cost-effective solution for MSMEs to have a full-time marketing or customer support/service team closer to their clients. 

The concept has become increasingly popular