Small and medium enterprises (SMEs) in the coaching industry, which account for 70-80 per cent of admissions across the country, have started taking the online route to retain enrolments amid the Covid-19 pandemic and the extended lockdown to contain it. CRISIL’s interactions show that most players, even SMEs, have managed to reach students amid the lockdown by switching to online channels.
However, a few smaller ones have found it difficult to cope. Given a lack of online infrastructure that can help ramp up enrolments for the upcoming academic season, these players are likely to see erosion in their share of