For seven years, Storyful, a social media researcher in Dublin, has consulted for news outlets such as ABC and the Wall Street Journal, using a small team of reporters to try to keep those operations from embarrassing themselves online. Mostly, that’s meant fact-checking viral media in real time, making sure a video floating around Twitter really shows, say, the latest barrel bomb explosion in Aleppo—rather than a roadside bomb in Homs—before it goes into a client’s breaking-news post.
Since Election Day, the team’s strategy has become more complicated. “Fake news has dominated 90 per cent of our conversations,” says Storyful