Business Standard

A Secure Gain

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BUSINESS STANDARD

Despite cannibalising sales of sister brands Stayfree Secure proves to be a winner for Johnson and Johnson

There could be no better way to get popular with Indian women, as the Rs 800-crore company Johnson and Johnson (J&J) discovered. With its popular pricing strategy, J&J

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First Published: Jan 08 2002 | 12:00 AM IST

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