Alia Bhatt beats bigwigs to be a go-to endorser for brands of all shades

Bhatt earned her Bollywood spurs with a string of hits through 2018 and 2019 and currently endorses brands worth $45.8 million

What does a 60-plus brand do when it needs to infuse fresh energy into its promise? Or a youthful cola brand look for when it needs to ratchet up the engagement on video-sharing platforms, or how does a stodgy electrical goods maker find a millennial connection? Increasingly, over the past year and more, brands across disparate categories and target audiences, have chosen actor Alia Bhatt for the job. 

The face that every brand wants, has seen a meteoric rise up the endorsement tables. According to the recent Duff & Phelps celebrity valuation report, Bhatt is the only woman, apart from Deepika