Answers to the Strategist quiz (#498)

Strategy Quiz (#498) answers

1. This “Data Dress” is designed using the wearer’s phone plus Google’s Snapshot API app to monitor everything the wearer does from travel to eating to hanging out with friends and even the local weather over a week’s time. That trove of data is then used to create a digitally tailored dress. Which brand is involved in this?

H&M’s online only fashion brand Ivyrevel.

2. Connect Sherlock Holmes and the first in-flight movie shown in the 1920s for an international flight over Europe and what do you arrive at? (The flight was between London and Paris)

The film The Lost