Answers to the Strategist quiz (#499)

Strategy Quiz (#499) answers

1. By following brands like Sprint, Chipotle, Coca-Cola and Facebook, what has Verizon done for itself?

Established its own in-house creative advertising agency

2. In the early 1910s following a decline in important tariffs, President Woodrow Wilson proposed a special excise tax on __. Denmark had imposed a similar tax in the ’30s and repealed it in 2013. What was taxed?

Soft drinks or soda-based sweetened drinks

3. Who recently said this and for what, “I am reminded of President Lincoln’s remarks during the American Civil War: ‘We can succeed only by concert. It is not ‘can any of us imagine better?’ but, ‘can