Answers to the Strategist quiz (#506)

Strategy Quiz (#506) answers

1. Connect German philosopher Freidrich Nietzsche, George Bernard Shaw, Adolf Hitler, co-creator of comic book character Superman to a term which is a brand worth $60-billion plus.

Uber. Nietzsche and Shaw helped the crossover of the term from German to English. Hitler and Jerry Siegel (co-creator of Superman) used it too to imply irresistibility, invincibility or superiority

2. A few years ago this international brand temporarily changed signs at select stores across Australia after the affectionate nickname given to it. This move was a first such one globally for this company. Recently it set global precedence by recruiting employees