BMC polls to state elections: How parties are running online campaigns

With social media buzzing with cartoons, parties rely on young workers to run online campaigns

For the BrihanMumbai Municipal Corporation (BMC) elections, the Bharatiya Janata Party (BJP) built an app ‘Invite CM’ that let Devendra Fadnavis  engage with voters. Fadnavis was also active on Twitter; several followers made short films with the lion as a party mascot swatting down a corrupt tiger (a symbol of ally turned foe, Shiv Sena) and shared them via Facebook and WhatsApp 

In Uttarakhand, Congress Chief Minister Harish Rawat has a WhatsApp group: ‘Uttarakhand rahe khushhaal, Rawat sarkar poore panch saal’ (For a prosperous Uttarakhand, give Rawat a full five-year term)  that reaches voters in multiples of thousands the party