Shoe major Bata India, which is set to unleash a new advertisement campaign for its new ladies range 'Sundrops', has signed up film actress Rani Mukherjee to endorse the line. The company will be unveiling the new range later this month.
Taking a cue from other fast-moving consumer goods companies, Bata is contemplating celebrity endorsements as its new marketing mantra. Similar endorsements for the men's and kid's sections are not ruled out in the future.
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