Brand revamp: Yatra has Ranbir singing Bollywood tunes for loyalty

The TVCs promote eCash loyalty and also the airfare-drop protection feature, which shields buyers from fluctuations in prices of air tickets etc

Yatra.com has donned a desi avatar in its latest campaign with the online travel portal switching on Bollywood nostalgia and brand ambassador Ranbir Kapoor dancing to the tunes of evergreen songs. We see the leading man emote and sing aloud popular songs such as “Chahe koi mujhe junglee kahe” and “Meri umar ke naujawano”—two of the best known numbers of his grandfather Shammi Kapoor and father Rishi Kapoor, respectively. The actor does a karaoke of the two songs, paraphrasing original words to reinforce Yatra’s brand positioning of being “India ka travel planner”. With some clever word play, the television commercials