Cadbury tickles the palate

Mondelez India is betting on innovative product variants to lure consumers and pre-empt competition

With a share of 65 per cent, Mondelez India is the undisputed leader in the Rs 7,500-crore chocolate market in the country. But in a market which has the lowest per capita chocolate consumption in the world, and there is no competition in sight — closest competitor Nestlé has less than 20 per cent market share — Mondelez has its task cut out: How does one keep the spirit of innovation alive and not slip into a fatal ennui. From the looks of it, Mondelez has decided not to let the consumer down.

In the past six months, Mondelez India has