Can Maruti do an Apple?

It could, if the positioning of Nexa was sharper

Maruti Suzuki (Maruti), the automaker synonymous with value-for-money mass-market cars, has been making attempts to upscale its imagery by offering buyers “premium car buying experience” through its new-age Nexa showrooms. Since the launch of Nexa in July 2015, Maruti has launched S-Cross, Baleno and Ignis.
 
The launches show that at one end of the spectrum the automaker has S-Cross, the premium Crossover (priced upwards of Rs 8,00,000), and on the other it has the compact car Ignis (priced at Rs 4,59,000). Launched exclusively through Nexa, the two cars are poles apart in terms of positioning and pricing. What does