Coca Cola plays the mango card

The company wants to make Maaza a billion dollar brand, push its non-cola portfolio in the country

Coca Cola is adapting to increasing consumer alarm over carbonated drinks by betting big on one of its flagship brands in India. Maaza, the brand that the company bought from Ramesh Chauhan owned 

Parle-Bisleri nearly four decades back, is set to get the lion’s share of the cola major’s attention in the coming years. Coke seeks to make the brand a billion dollar behemoth by taking it into new territories and increasing manufacturing capacities. It has also launched a new campaign that targets the young, a demographic that is strident in its criticism of cola drinks.

Coca Cola India is not alone