<b>Data Tracker:</b> Gain some, lose some

According to the latest report on global brands, technology is the largest sector by brand value

According to the latest Brand Finance report on global brands, technology is the largest sector by brand value, followed by banking, telecom, retail and auto. Chinese BFSI brands have been big gainers through the year and are now a powerful force to reckon with. At the same time, changing customer perceptions and tastes have led to big valuation drops for several big brands 

• AT&T saw its brand value grow 45 per cent this year to $97 billion, overtaking Verizon as the most valuable telecom brand

• Financial services brands comprise 20 per cent of the Global 500; China’s ICBC dethroned Wells Fargo