<b>Data Tracker</b>: Green is beautiful

Companies are responding to the global demand for naturally derived ingredients in beauty products

Across the world, the demand for naturally derived ingredients in beauty products is driving companies to dig deeper into the notion of ‘natural’ beauty. Brand behaviour and communication are being tailored around the multiple new angles that have emerged in this still undefined category. And this is opening up a range of growth opportunities for new product formulations, benefits and positioning finds a recent survey by Euromonitor International.

•Preference for naturally derived ingredients remains a priority
 

•There is a rising interest in making beauty