<b>Data Tracker:</b> Know your customer

Impatient consumers want immediacy, real-time virtual dialogue with their brands

The top 10 consumer trends for 2017 according to Euromonitor:

1. Older and louder 

Consumers over the age of 50 have a more dominant voice; are more demanding, keen consumers of health and beauty products and receptive to tech developments

“Midorexia” is a tongue-in-cheek label for the middle-aged and older consumer acting younger than their years; highlights the expectations of a demographic that is challenging the typical age-appropriate behaviour of older people 

2. Kid power 

Younger consumers have a voice that goes beyond “pester power”, parents seek their opinions about what kind of car to buy, even what to wear

A survey of analysts had 67