Discussing Marketing At IIT

B School Beat

A marketing symposium on "Brand management: tradition or innovation" was organised by Department of Management Studies, IIT Delhi on October 11.

The symposium was addressed by industry people like Murlidhar Rao (COO, NIS), Arvind Mediratta (VP-marketing, Whirlpool), Ashok Bhattacharya (executive director, Dalmia Cements), Gulraj Bhatia (VP, marketing, NIIT) and Shefali Chhachhi (marketing manager, Glaxo Smithkline)

The speakers stressed on the fact that though advertising and promotion were important, the companies must not lose sight of the last-mile service to the customer.

The internal image of the company was deemed as necessary as external image in the building of a brand. Arvind Mediratta said that though brands must evolve to stay relevant, they must stay true to their core competencies too.

AIMA's new president

R Gopalakrishnan, executive director, Tata Sons Ltd was elected president of All India Management Association (AIMA) on October 10, 2003.

Sunil Alagh, former managing director and CEO, Britannia Industries Ltd, was elected vice president.

The ex chairman of Tata Honeywell and director of several Tata companies, Gopalakrishnan joined Tata Sons in August in 1998 and also serves on the board of two non-Tata companies "" ICI and Castrol India.

Exchange programmes at MDI

The student exchange programme at Management Development Institute (MDI), Gurgaon has tied up with a number of premier business schools and universities around the world.

It also invites students from partner institutes to spend a term at the MDI campus and understand the rigours of Indian management education.

This year MDI has 15 foreign students on campus from schools like ESCP-EAP, France; Edhec, France; Leipzig Graduate School of Management, Germany; Copenhagen Business school; Solvay Business school; Norwegian School of Management and Warsaw School of Economics, Poland.

More students from foreign B-schools will be joining MDI in the sixth term, taking the total number of foreign students who visited campus this academic year to 23.

Twenty-two MDI students have gone on an exchange programme this year and will be spending a term abroad. The IRC hopes to increase this number to 45 by the next academic year.

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