Disney is pulling out every marketing trick to promote Infinity War

With 2,000 screens and a marketing budget twice that of its mega hit Jungle Book, the studio packs an expensive punch for its most lucrative franchise

Taking a cue from the years it spent navigating its way through Bollywood’s labyrinthine ways before changing tracks, Disney is pulling out every marketing trick in the book to promote its latest release from the Marvel cinematic universe, Avengers: Infinity War. The studio says it has upped the marketing budget to double that it spent on Jungle Book, has tied up with more than 60 retail outlets for in-store promotions and merchandise sales and is releasing the movie in three languages apart from English. According to industry estimates, the studio could be spending close to Rs 300-350 million on its