Fanning the IPL fever

Sony Pictures Network kicks off the tournament's tenth year with a campaign that focuses on fans

The campaign for Vivo Indian Premier League (IPL) has been launched in its tenth year with a focus on the different kinds of fans that make the game of cricket a religion in the country. Sony Pictures Network (SPN), official TV broadcaster, goes on air this week with three films that have the tagline ‘10 saal aapke naam’ (we dedicate the 10 years to you, the fan) to announce the next season that has 13 sponsors so far, including three co-presenters, Vivo, Amazon and Vodafone. While Vivo brings in close to Rs 100 crore a year as title sponsor, the