Firms should build value around existing data: CEO, Hansa Cequity

Interview with S Swaminathan

A lot of marketing of the future is going to be around how you can mix data with creative, S Swaminathan tells Ritwik Sharma
 
As a customer marketing firm, how do you seek to differentiate your services to clients in what is an emerging and specialised area?
 
If we look at organisations today and how marketing is changing, what you will realise is that a lot of data is actually being generated by organisations, whether you do your digital marketing or e-commerce or YouTube and the rest of the marketing media that you use. It is important for