Future-ready partnerships

The recent tie-ups of FCL are at the core of its goals to turn it into a Rs 20,000-crore biz by 2021

Last month, Future Consumer Limited (FCL) tied up with the Indian wing of Japanese firm Nissin Foods with an aim to take its packaged foods beyond the company’s own outlets by tapping the latter’s distribution strength. The food and FMCG arm of Future Group also entered into a joint venture (JV) with New York-based food company Hain Celestial around the same time to manufacture, market and distribute various food products in the health and wellness category.

The recent developments are in tune with a three-pronged strategy that is at the core of the stated goals of Future Group founder Kishore