French home appliances giant Groupe Moulinex is setting up two joint ventures in India with Gravs Appliances.
In the first _ a distributing and marketing venture to be formed in the first half of year 2000 _ the $1.5 billion Moulinex will have majority equity with Gravs holding the rest of the equity. The company will be called Moulinex Home Appliances India.
In the second, a manufacturing venture, Gravs is may hold majority equity with Moulinex holding the rest. Moulinex is launching its entire product range in India, after studying the market for nearly 4 years, with Gravs acting as distributor and marketing entity. Gravs has already engaged 27 distributors, covering about 40 per cent of the Indian market, with the products slated to be available in the marke
