Indian Air Force: Batting for equality in the sky

IAF's new commercial inspires women to break free from traditional roles

Giving wings to a million dreams, the Indian Air Force (IAF) in its latest campaign “Ladki Hoon Main” goes all out to highlight the prejudices that women continue to face and calls on all young girls to break their shackles and fly high by joining the force.
 
In an attempt to attract and recruit more women, the IAF is championing the concept of equality in the skies. The television commercial (TVC) is a first-person account of an Indian woman fighter pilot overcoming personal, family and social barriers to become a part of the air force family. It is a