IN A major promotional binge, McDonald's is targeting children with contests and competitions. McDonald's Spotlight, an inter-school performing arts competition, will be on in Mumbai and Navi Mumbai. Competitions will include one-act plays, solo singing, group dancing and solo impromptu speaking. McDonald's has also introduced new meal combination offers.
The value meals are now priced at Rs 39, Rs 49 and Rs 59 for three options. In association with Titan Industries, McDonald's will be organising a Dash contest along with Happy Meals. Winners will Alm win Dash Watches from Titan.Ibese watches have been specially created for children in the age group of 6 to 14 years and come in 28 designs and are priced in the range of Rs 250 to Rs 395.
US awards for SS&B Untas
SSC&B LINTAS has won four international awards at the Hollywood Television Society and the New York Festival.'Ibe agency won a New York Festival Print Award for the Formica Campaign that projects a younger, more dynamic and versatile home decor brand. It also won a New York Festival Award in the public service category for a social awareness campaign for Maitri, an organisation for the hearing impaired. The poster depicts an ear in a dramatised illustration of a foetus. The baseline says, "Me sound of silence. Its like being born again."'Me Tata Sierra Turbo film, which features a mountain chase in which the vehicle goes through streams of water to locate a boy in distress, has won a Hollywood Television Society award in the automotive category. A social awareness film on adoption has also won a Hollywood Television Society award in the public service category.
Raymond website judged the best
THE RAYMOND website was awarded a gold at the recently held Bangalore Ad Club Awards. Earlier in the year, the site was also judged as the best Indian corporate website at the prestigious Abby Awards organised by the Mumbai Ad Club. The site rated very high in originality, relevance, power and execution of idea-the yardstick used to judge it vis-A-vis other sites. Seeded by Gautain Singhania, joint managing director, Raymond Ltd, the website was created with the expertise of Rediff-On-The-Net and Enterprise-Nexus Communications. The website was launched with the objective of taking The Complete Man concept onto the Net and project Raymond as the forerunner in the world of &sWon. Several interesting sections Eke the Complete Man Poll and Fashion Police are strategically designed to hold the browsees attention, while educating him about the company's product portfolio.
Modi Hoover launches UV water filter
MOM HOOVER, a joint venture of the S K Modi group and Maytag Corp of the US, has, in a short span of time, established its vacuum cleaners as the second largest selling brand after Eureka Forbes. The company has now launched Aquapure in its range of water purifiers. Aquapure, with unique ultra-violet technology incorporates the internationally accepted method of purifying water.
The new product claims to have made water puiffying simpler and faster. Aquapure filters particulate matter and bacleria, eliminates coloor, lasic and odour, and the ultra-violet light inactivates virus. ng of Rs 9 for 250 ml made great sense.
Further it was below the Rs 10 barrier, which helped generate trials.
Even if a retailer charged a rupee more after chilling, the consumer would not have to pay more than Rs 10. During this phase, the 1 litre pack was
priced at Rs 35, thus bringing the above economy to only rupee one per litre vis-a-vis four 250 ml packs.
As the objectives of the company moved further from penetration to depth in consumption, the pricing strategy was built creatively to provide tremendous economy for the 1 litre pack that has now started being consumed in homes.
Thus in phase four, while the 250 ml pack is priced at Rs 14, which is still lower than that of Pepsi's Tropicana priced at Rs 15, the 1 litre pack is priced at Rs 44, bringing tremendous value to the economy of the consumer of Rs 12 v
