Business Standard

Making Money With Multimedia

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Those were the days when you wanted to tell the world about your company, you paid for a little b/w ad in the local paper or splashed it, double-spread, in the fortnightly colour magazine. On those crucial meetings with prospective customers, you fished out a video cassette that was a cross between an ad-jingle on TV and a short capsule on the merits of the company. This was called the corporate presentation.

But if youre still living in those days and think an ad a day on the TV and a video film a week on the VCR makes you a hip company

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First Published: Mar 12 1997 | 12:00 AM IST

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