Mercedes Benz India Ltd (MBIL) has decided to focus on exporting components rather than exporting 'made in India' Cars.
An indication to this effect was given by company managing director and chief executive officer Jurgen Ziegler.
The company has targeted to achieve an export turnover of DM 60 million in 2000 against DM 40 million of export in the last calendar year.
However, the company will reduce the presence of 'Made-in-India' cars in the company's export basket, Ziegler said and added that the company was now adding components in the export basket.
Speaking on the occasion of launch of new E class car models here today, Ziegler said that under the new strategy, the company would export components that would be used by Daimler-Chrysler facilities across the globe.
The strategy now is to prove that the quality of components produced in India are comparable with the best anywhere in the globe, he added.
The change in focus is understood to be the part of major restructuring which the German car maker is undertaking in its Indian operations to make it more efficient.
The company has also initiated a market study to identify car models from the Daimler-Chrysler stable suited for the Indian market and decide about its next offering by end of the year.
