Beyond big ticket deals: Millions chase 'millennial' ventures

Bets are being made on gaming, personal fitness and ride-sharing, among others

Beyond big-ticket deals that centre around infrastructure, real estate and IT plays, investors are also looking at businesses that cater to millennials as new ventures emerge to match new lifestyles. 

While the past decade has seen examples such as food delivery app Swiggy change the way young professionals eat, and others like Uber and Ola the way they travel, it’s just the beginning of what the future holds. 

A market research by private equity fund Multiples Alternate Asset Management indicates that India has half a billion millennials between the ages 18 and 35, which means they acco­unt for over a