Mindshare has named John Thankamony as head - programmatic. Thankamony will focus on driving programmatic adoption and embracing programmatic tools by clients of the media agency. This will include the development of FAST (Future Adaptive Specialist Teams), Mindshare's solution for clients to harness the power of data. He has experience of almost a decade, including that of helping launch and run programmatic operations from Singapore for the SEA region.
Mobile marketer
Mobile device maker ZTE has appointed Sachin Batra as chief marketing officer of ZTE India. He will head sales and marketing for ZTE's smartphone B2C business. Batra comes with experience of over 25 years in sales and marketing, business development, relationship management and team management. Batra has previously worked with major corporations such as Ingram and HT Media at lead roles.
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LIQVD ASIA has won the digital mandate Stylam Industries Ltd, Panchkula-based manufacturer and exporter of high pressure laminates, exterior cladding and exterior flooring. The mandate for LIQVD ASIA is to manage social media marketing, content production, digital advertising, reputation management, search engine optimisation and website design for the brand. It will work towards Stylam Industries Ltd's positioning as a pioneer through enhancing relationships with existing and new consumer.