My best campaign is #PowerlessQueen for Nanhi Kali, says WATConsult CEO

Nanhi Kali hit the right chord and achieved twin objective of creating awareness about how educated women add value to society and also driving donations towards education of underprivileged girls

MY TAKE

The campaign achieved the twin objective of creating awareness about how educated women can add value to the society and also driving donations towards the education of underprivileged girls 

Brand:  Nanhi Kali

Year of launch: 2018

Agency: WATConsult 

Which is your best campaign and why have you chosen it? Which year was the campaign launched?

All campaigns are created with a lot of hard work and passion. But one campaign that I am personally attached to is #PowerlessQueen for Nanhi Kali, an NGO. This campaign was launched early this year, on the occasion of International Women’s Day, with an aim to highlight the apathy