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My favourite campaign is Fevicol's 60 years of unbreakable bond

It touches my heart and that's why, it's my favourite. But if I were to elaborate on the parameters, it actually comes out tops on all of them

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2 min read Last Updated : Sep 03 2019 | 12:30 AM IST

Which is your favourite campaign and why?

My favourites keep changing as I keep seeing new stuff. My “latest” favourite is the Fevicol television commercial celebrating 60 years of the brand.

Hemant mishra, Founder & managing director, MagicCircle Communications

On what parameters did you base your decision?

Simple: It touches my heart and that’s why, it’s my favourite. But if I were to elaborate on the parameters, it actually comes out tops on all of them. It engages me in a delightful cultural story about middle India behaviour

Topics : Fevicol

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