One of the key concerns for non-users of voice assistants is trust

Voice assistants such as Google Assistant, Amazon's Alexa, and Apple's Siri, has the potential to revolutionise how consumers and brands interact in ways not witnessed since the dawn of e-commerce

Alexa, start gayatri mantra, is not a wishful command for Amazon’s Echo line of speakers. It’s an actual skill that made it to Amazon’s Echo speaker line. Amazon launched the hardware product in India with 11,000 skills at the end of October 2017. By the end of the year, Amazon announced that it has crossed over 12,000 skills. In a way, that highlights the growing interest in voice-based interactions. Conversational commerce, consumer purchase of products  via voice assistants such as Google Assistant, Amazon’s Alexa, and Apple’s Siri, has the potential to revolutionise how consumers and brands interact in ways not