OTT players fight for eyeballs

As OTT platforms compete for share, sharper focus on content will bring greater differentiation

The over-the-top (OTT) services landscape in India is getting more competitive with every passing day. The increasing penetration of smartphones and higher adoption of 3G and 4G data are all contributing to the rise of digital media. Even though TV in India continues to be the dominant media platform, broadcasters have been quick to seize the next growth opportunity in the space by launching their own OTT platforms. If Viacom18 (which runs Colors) has Voot to boast, Zee Digital Convergence Limited (a part of Zee Group which runs Zee TV) and Sony have dittoTV and Sony LIV. Also in the fray