Furthermore, metalised labels have been introduced on the bottles in place of paper labels. Metalised labels remain attached to the bottle even after being chilled in ice. The brand with its new look will be available nationally by the end of July.
Says P A B Sargunar, executive vice-president, Shaw Wallace, "We have corpistently focused on personality aspects of our brands to keep the product basket contemporary. Haywards 5000 was the first beer brand in the country to sport a gold foil stamped body label." In the past six years, the strong beersegnient has garnered a share of 55 per cent from 34 per cent in 1993-94. During the year ended March 1999, the brand closed a sale, of 10 million cases up from 6 million cases last year. meta name="description" content="">