Selling a used car made easy

Ad campaign by Cars24 says scientific inspection of a used car is surest way to get best price

With the emergence of digital marketplaces for used cars, the process of buying and selling of vehicles have become easy. However, a key concern for sellers is figuring out the correct price for their used cars. While sellers hope to extract the highest price for their vehicles, buyers are equally eager to close the deal at the lowest possible price by downgrading the value of the vehicle on one count or the other. 

A new campaign by Cars24, a platform for selling and buying used cars, highlights precisely this dilemma.  

In the television commercial (TVC) titled ‘Car becho, best price mein’