Sony's foray into factual

Sony BBC Earth eyes a high-growth category with insightful but easy-to-consume content

For over two decades, the Indian television audience has been exposed to factual entertainment following the entry of Discovery Channel in 1995. Last week marked the launch of the latest entrant Sony BBC Earth, a channel by a joint venture of Sony Pictures Networks India (SPN) and BBC Worldwide. SPN is bullish about driving what is viewed as a high-growth category with the help of content that is visually superior, insightful and easy to consume.

In the infotainment segment, Discovery, National Geographic Channel and History TV18 are the leading players. Globally, the genre accounts for 12-13 per cent of TV