Spencer's fashions a new line

RP-Sanjiv Goenka Group launches a mass-market apparel label, but getting customers is a big challenge

Spencer’s is trying its hand at a homegrown apparel label, one more time. The grocery retail chain, headquartered in Kolkata, is targeting the budget consumer with a label called 2Bme for children, men and women to be priced between Rs 199-1,299. But given its experience with clothing lines in the past and the fact that groceries and clothes rarely fit in the same shopping basket, experts say that the RP-Sanjiv Goenka owned chain has a tough climb ahead.

To be fair, private labels across the world are staple fare for supermarket store chains. Walmart has over six, Macy’s has several and