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Eros adopts a multi-model strategy to hedge its risks and survive the storm in Bollywood

Corporate studios have had a rough 2016 in Bollywood. Walt Disney has put a halt to its Bollywood stint, Balaji struggled and the rest battled rumours about imminent closure and fought to retain their people. Eros Films, which has had its fair share of trouble with box office performances, shareholder panic and wayward budgets, has decided to consolidate its productions under three distinct sub-brands. Eros, Colour Yellow and Trinity Pictures will back three different kinds of films under three different production models, so that the risks are spread out and returns more equitably shared.

“Under the new model, we